Crash Course in Social Influencer Marketing

Social influence is the change in behavior that one person causes in another, intentionally or unintentionally. In the world of digital marketing, we turn to social influencers to help build brand equity, authenticity, and credibility but also sow the seeds of aspiration in the minds of their legions of followers and fans.

In an ever changing digital landscape, social influencers are quickly rising to the top – no matter what social platform or community that may be. This 3-hour course will detail how to identify, collaborate with, and keep top of mind tapping social influencers in any creative campaign.

In this pro course you will learn (Key Learning Objectives):

• What is a social influencer? – Qualifications, measuring influence
• What are the verticals and platforms – different kinds, different places
• Finding digital Influencers
• Example Influencer Profiles & Campaigns.
• Example Brief & Brainstorm Exercise
• Getting influencers onboard – watch outs and key tips
• The Global Influencer: Digital Influencers across the globe
• New Platforms to keep an eye out on