Instagram for Business and Brands

Students attending this workshop will be given with a one day crash course in how to craft the ultimate Instagram presence for your company or brand.

Instagram is quickly becoming one of the most popular social media platforms. People all over the world are using it to interact with each other in highly visual and creative ways. Despite it's rapid growth, it appears to challenge many companies and brand managers.

Many brands have mastered the art of using Instagram to build personal, visual engagement with their followers. While other brands wrongfully employ it as a catalog for showcasing their products. Followers want to see authentic, behind-the scenes images from their favorite companies that normally can't be viewed through traditional media. They crave creativity, honesty, and intimacy.

In this unique, hands-on workshop, you will learn everything you need to know to take your brand from "just signed up" to creating brilliant and engaging Instagram content for your fans and followers.

Key takeaways:

• Learn the basics of Instagram functionality.
• Learn who is using Instagram, what they're sharing, and why.
• Explore case studies of how best in class brands use Instagram and why it's a must-have element of your media mix.
• Create an Instagram "creative brief' that outlines what type of content is right for your brand to be sharing on Instagram.
• Learn the basics of how to create beautiful images that are in-line with your brand personality, but not "spammy" (overt ads or annoying product placements).
• Learn simple, free tools you can use to measure your performance and follower base.
• Take home assignments that are graded by the instructors.