Maximizing Your LinkedIn Potential

You’ll learn how to write the perfect introduction that highlights your experience, achievement, and professional successes, and find out how to position yourself in front of potential employers and increase the number of opportunities that come your way.

LinkedIn is the world’s largest professional social network with more than 275 million users as of February 2014. For job seekers, people whose careers are in transition, recent graduates, and the unemployed, LinkedIn is the place to build your professional identity online and discover new opportunities. In this class, you’ll find out what to include in your LinkedIn profile to catch the attention of recruiters and hiring managers.

Takeaways:

• Find out how to create your own profile page on LinkedIn that will get you started in building your personal brand.
• Discover 15 elements to utilize on your page including keywords, a professional photo, branded URL, and recommendations from former colleagues and clients.
• Learn how to write an introduction on your LinkedIn page that will quickly capture the readers’ attention and includes your characteristics, experience, achievements, skills, and expertise.

Preparation:
Please bring a laptop with internet access.