What you'll learn in this google apps class:
You will describe the basics of Google Analytics and its applications.This course is for any individuals intending to use Google Analytics to strengthen their marketing initiatives and increase the number of conversions or sales from their website.Students will receive a Certificate of Completion at the end of this course and may retake the same course as many times as they want.Upon successful completion of this course, students will be able to:describe the basics of Google Analytics.create and activate a Google Analytics account.manage a Google Analytics account.configure goals and funnels in Google Analytics.create filters in Google Analytics.identify and interpret various Google Analytics reports.Prerequisites:Students should have a basic understanding of Windows, including how to use files and folders.Course ContentLesson 1: Overview of Google AnalyticsTopic 1A: Examine Online Marketing and Web AnalyticsTopic 1B: Introduction to Google AnalyticsLesson 2: Getting Started with Google AnalyticsTopic 2A: Create and Activate a Google Analytics AccountTopic 2B: Integrate Google Analytics and Google AdWordsLesson 3: Managing a Google Analytics AccountTopic 3A: Explore Google AnalyticsTopic 3B: Manage Website Profiles and UsersLesson 4: Configuring Goals and Funnels in Google AnalyticsTopic 4A: Configure Google Analytics GoalsTopic 4B: Build Funnels in Google AnalyticsLesson 5: Creating Filters in Google AnalyticsTopic 5A: Create FiltersTopic 5B: Create Customized Filters in Google AnalyticsLesson 6: Working with Google Analytics ReportsTopic 6A: Manage Reports in Google AnalyticsTopic 6B: Generate Visitor ReportsTopic 6C: Generate Traffic Source ReportsTopic 6D: Generate Content ReportsTopic 6E: Generate Goals ReportsTopic 6F: Examine Ecommerce ReportsTopic 6G: Customize ReportsAppendix A: Intelligence ReportsAppendix B: In-Page Analytics Report
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Reviews of School (4)
Tricia Douglas
Posted on
06/09/2013
SQL Level 1
This was a very well organized and appropriately paced class. The instructor encouraged questions and provided very detailed responses whenever possible. The greatest bonus about taking courses at The Career Center is that you can retake them at any time. Huge plus for technical skills that can easily be forgotten if not implemented right away. I am very satisfied and plan to sign up for more classes.
Sofiia Strykova
Posted on
05/20/2013
Customer Service Via Phone and Email
Guys, this class was great! I would recommend it to a friend. I especially liked the work book; it was so so helpful, I'm sure I will use it a couple times or even more. Lots of really good examples there. Lots of advice on how to deal with problems as a customer service representative. Also the teacher - Liz - is such a good person. She has a lot of experience and you can discuss all you need with her.
Garth Miles
Posted on
01/28/2013
Javascript
Greg was great! Very patient and extremely knowledgeable. It was clear that he enjoys teaching this topic.
Morgan
Posted on
05/11/2012
Adobe Photoshop CS5 Level 1
I really enjoyed the class yesterday and I thought that Jesper was such an amazing teacher. He really made the class and the other two women who were with me thought the same! He was so thorough in explaining EVERYTHING and gave each one of us lots of individual time to answer our questions. He made it fun and interesting as well. I learned so much and could not be more pleased!