Crash Course in Digital Strategy for Planners
- All levels
- 18 and older
- $300
- 35-37 36th St, New York, NY
May 2nd
10am–5pm EDT
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Class Description
Description
What you'll learn in this marketing strategy course:
In this course, you will learn the methods, trends, and tools that are transforming today’s digital landscape and how you can utilize digital insights to become a better strategist.
Technology has evolved our lives. It’s also transformed the definition of a big idea. Planners need to understand this rapid change to thrive in the digital age. This one day crash course in digital strategy for planners will rapidly change the way you think and act as a strategist. This interactive, engaging course is designed to be both inspirational and functional.
This workshop is a one day immersive course in digital strategy recommended for account planners and strategists looking to ramp up their digital skills. Participants will leave with a functional toolkit of skills they can apply immediately.
Who should attend: senior planners, planning directors, junior planners, account executives/directors, communications planners, engagement planners, brand strategists
What you will learn:
Understanding digital
Technology has evolved our lives. It’s also transformed the definition of a big idea. Planners need to understand this rapid change to thrive in the digital age. This one day crash course in digital strategy for planners will rapidly change the way you think and act as a strategist. This interactive, engaging course is designed to be both inspirational and functional.
This workshop is a one day immersive course in digital strategy recommended for account planners and strategists looking to ramp up their digital skills. Participants will leave with a functional toolkit of skills they can apply immediately.
Who should attend: senior planners, planning directors, junior planners, account executives/directors, communications planners, engagement planners, brand strategists
What you will learn:
Understanding digital
- Digital is not a tactic, it’s a way of thinking.
- Today’s digital landscape and where it’s headed tomorrow
- Know the game-changers: trends that are shaping digital
- Understand the difference between a digital platform vs website
- How digital has changed consumer behavior
- Role of digital in the consumer purchase journey
- How to use digital for consumer insight mining
- The role of digital and social media in a campaign
- The brief: How to approach a brief for a digital project
- Modifying a brand brief to incorporate digital thinking
- How to prime your creative team for big idea thinking
- Who’s doing it well: best practices and case studies to inspire unconventional, digital thinking
- Thoughts on using data to help sell digital ideas to clients.
- How to get clients to stop chasing the "like" and understand digital engagement metrics
- Digital tools for planners to use
- How to be more digital in your everyday life
Refund Policy
If you can't make the workshop, notify the school within 2 weeks of class to get full refund.
Reviews of Classes at Miami Ad School PRO (2)
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Miami Ad School PRO
Ron and Pippa Seichrist wanted to create the school they wish they had gone to. So, in 1993 they founded this advertising school. They wanted the school to be the bridge between young people wanting a job in advertising and having that job. For agencies they wanted the school to prepare students so...
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Miami Ad School PRO
Astoria, Queens
35-37 36th St 3rd Fl
Btwn 35th & 36th Avenues
New York, New York 11106 Astoria, Queens
35-37 36th St 3rd Fl
Btwn 35th & 36th Avenues
New York, New York 11106
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