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Avoiding Vanity Metrics

  • All levels
  • 18 and older
  • $35
  • 902 Broadway, New York, NY

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  • $35
  • GA NYC (Manhattan) HQ @ 902 Broadway 4th Fl, New York, NY 10010
  • "A computer will not be provided."

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Class Description

Description

What you'll learn in this marketing strategy course:

In this class, students will understand the meaning behind commonly-used social media metrics, identify opportunities to drive better ROI on social media, and learn how to attribute social activity to business outcomes.

Having a million impressions and 100,000 followers is great, but how much did it cost you to get there? And how is that driving your bottom-line growth? Don’t fall into the common pitfalls of vanity measurements in social media marketing, which focus on short-term goals instead of long-term impact. In this class, you’ll learn about the tactics involved in sustainable social media marketing, including: serving customers, building community, driving sales, and building
customer advocacy.

Pre-requisite: Students should have a general understanding of social media platforms and tools.

Materials: Students should bring a laptop.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Avoiding Vanity Metrics

    Reviewed by Sarah G. on 11/17/2014
  • Avoiding Vanity Metrics

    Reviewed by Jessica D. on 11/16/2014
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General Assembly

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