Graphic Design Fundamentals

General Assembly »
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Location: Flatiron
902 Broadway 4th Floor
(Btwn E 20th & E 21st Streets)
New York, New York 10003
Important: Session 2 only
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Class Information

  • Class Level: Beginner
  • Age Requirements: 18 and older
  • Average Class Size: 20

What you'll learn in this graphic design fundamentals training:

In today’s competitive web environment, designing an interface that is both engaging and easy to navigate is a necessity. This course, which is tailored to non-designers, will teach students about the fundamental concepts of graphic design and how to discuss these ideas using key terminology.

Understanding design concepts such as typography, color theory, and balanced compositions will not only help students convey their ideas to designers, but also develop their ability to critique designs and identify what works and what doesn’t.

We will cover the following:

  • Typography
  • Color theory
  • Balance and weight
  • Grids and layouts
  • Space
  • Consistency
Session I - [Creative thinking & building a visual path]
Session II - [Concept development]

Prereqs & Preparation
: Please bring a laptop and any samples you would like to review together and receive design feedback.

Refund & Cancellation Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Teacher: Tammy Guy

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Tammy Guy is the founder of a visual design and usability consulting firm focused on strategic brand planning, creative direction and diffusion of user experience problems by applying design theory and usability best practices in a rapidly changing Web environment. Her firm provided consulting services (e-commerce solutions, mobile apps and tablet experience) to clients from various industries such as fashion retail, commodity retail, pharmaceutical, insurance, financial services, social networking and others. Services include product evaluation, strategy and planning, creative development and direction and usability consulting. With more then 12 years of experience, Tammy previously worked as the Creative Director at LivePerson, Inc. and was a Design Group Manager at the Hertz Corporation where she art-directed all aspects of graphical application development for all customer facing websites. Tammy Guy holds a BS in Art with concentration on Computer Graphic Design from Northeastern University and a Masters of Package Design from Pratt Institute.

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General Assembly
902 Broadway
4th Floor
Btwn E 20th & E 21st Streets
New York, New York 10003

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School: General Assembly

New York is on the cusp of a new era of dramatic growth in the startup sector. Over the past two decades the technology enabling the creation of online products has become cheaper and more effective, democratizing entrepreneurship. New York is becoming a locus for the cross-pollination of ideas and for utilizing technology to disrupt industry and culture. Despite this shift, starting a successful business is still extraordinarily difficult, suffering from a steep learning curve. Thus, we are crafting a community to provide the necessary support, infrastructure, and educational framework for aspiring entrepreneurs to start new ventures. We’re doing this by creating a multi-faceted campus to serve the needs of high-potential entrepreneurs and advance the startup ecosystem...

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Reviews of Classes at General Assembly

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Need help finding a class? Call 212-729-4088 or email [email protected]
Customer Service: 212-729-4088