Graphic Design Fundamentals

General Assembly »
Start date:
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Thu, Jan 05: 8:00pm - 10:00pm
Thu, Jan 12: 8:00pm - 10:00pm
Location: Flatiron
902 Broadway 4th Floor
(Btwn E 20th & E 21st Streets)
New York, NY 10003

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Class Information

  • Class Level: Beginner
  • Age Requirements: 18 and older
  • Average Class Size: 20

What you'll learn in this graphic design fundamentals training:

In today’s competitive web environment, designing an interface that is both engaging and easy to navigate is a necessity. This course, which is tailored to non-designers, will teach students about the fundamental concepts of graphic design and how to discuss these ideas using key terminology.

Understanding design concepts such as typography, color theory, and balanced compositions will not only help students convey their ideas to designers, but also develop their ability to critique designs and identify what works and what doesn’t.

We will cover the following:

  • Typography
  • Color theory
  • Balance and weight
  • Grids and layouts
  • Space
  • Consistency
Session I - [Creative thinking & building a visual path]
Session II - [Concept development]

Prereqs & Preparation
: Please bring a laptop and any samples you would like to review together and receive design feedback.

Interested in an On-Site Class or Custom Program from General Assembly? Request info about private training

Cancellation Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Teacher: Tammy Guy

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Tammy Guy is the founder of a visual design and usability consulting firm focused on strategic brand planning, creative direction and diffusion of user experience problems by applying design theory and usability best practices in a rapidly changing Web environment. Her firm provided consulting services (e-commerce solutions, mobile apps and tablet experience) to clients from various industries such as fashion retail, commodity retail, pharmaceutical, insurance, financial services, social networking and others. Services include product evaluation, strategy and planning, creative development and direction and usability consulting. With more then 12 years of experience, Tammy previously worked as the Creative Director at LivePerson, Inc. and was a Design Group Manager at the Hertz Corporation where she art-directed all aspects of graphical application development for all customer facing websites. Tammy Guy holds a BS in Art with concentration on Computer Graphic Design from Northeastern University and a Masters of Package Design from Pratt Institute.

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General Assembly
902 Broadway
4th Floor
Btwn E 20th & E 21st Streets
New York, NY 10003

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School: General Assembly

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Reviews of Classes at General Assembly

16 out of 18

Attended: Introduction to Ruby on Rails Workshop

The instructor, Brian Fountain, was an excellent teacher. He was clear and effective at communicating beginner concepts and next steps for Ruby on Rails. This course had some materials to review before hand, which were helpful in getting into the actually information more quickly. There were some students who had computer or software problems. This slowed us down considerable. But Brian was very nice about helping every person and finding solutions. If you decide to take this, or a similar course, I recommend reviewing materials and software requirements carefully before attending.

Attended: Introduction to Ruby on Rails Workshop

The course covers a lot of ground and is taught by Brian Fountain. He was very knowledgeable and willing to help students throughout the class instruction. I would suggest coming to the class with a primer on Ruby under your belt so you aren't completely lost on the first day. I found taking the Codecademy Ruby course the week prior to the class to be very helpful. The value of the course really kicks in on the second day when you create the apps and learn how easily rails can work in your favor. There is still a lot to learn before considering yourself a web developer after this workshop, but it definitely gives you guidance on your next steps, and demystifies many of the basic web development questions you may have as a newbie. Well worth the investment.

Attended: Storytelling for Entrepreneurs

Great introductory class. Provides solid basic tools to explore and build upon.

Attended: Social Media Strategy Mapping

Class was good, but introductory for me. I would recommend to beginners but I would like some more hands on strategy to specific mediums. My only issue would be the description of the course does not reflect this.

Attended: Intro to eCommerce: Strategies for Digital Merchants

Great teacher! Brief but interesting...

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Need help finding a class? Call 212-729-4088 or email [email protected]