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Google Analytics for Businesses

The Career Center »
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Location: Murray Hill, Manhattan
185 Madison Ave Ste 1104
Btwn E 34th & 35th Streets
New York, New York 10016 (Map)
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Class Information

  • Class Level: All levels
  • Age Requirements: 18 and older
  • Average Class Size: 7

What you'll learn in this google analytics training:

You will describe the basics of Google Analytics and its applications.

This course is for any individuals intending to use Google Analytics to strengthen their marketing initiatives and increase the number of conversions or sales from their website.

Students will receive a Certificate of Completion at the end of this course and may retake the same course as many times as they want.

Upon successful completion of this course, students will be able to:
  • describe the basics of Google Analytics.
  • create and activate a Google Analytics account.
  • manage a Google Analytics account.
  • configure goals and funnels in Google Analytics.
  • create filters in Google Analytics.
  • identify and interpret various Google Analytics reports.
Students should have a basic understanding of Windows, including how to use files and folders.

Course Content
Lesson 1: Overview of Google Analytics
Topic 1A: Examine Online Marketing and Web Analytics
Topic 1B: Introduction to Google Analytics
Lesson 2: Getting Started with Google Analytics
Topic 2A: Create and Activate a Google Analytics Account
Topic 2B: Integrate Google Analytics and Google AdWords
Lesson 3: Managing a Google Analytics Account
Topic 3A: Explore Google Analytics
Topic 3B: Manage Website Profiles and Users
Lesson 4: Configuring Goals and Funnels in Google Analytics
Topic 4A: Configure Google Analytics Goals
Topic 4B: Build Funnels in Google Analytics
Lesson 5: Creating Filters in Google Analytics
Topic 5A: Create Filters
Topic 5B: Create Customized Filters in Google Analytics
Lesson 6: Working with Google Analytics Reports
Topic 6A: Manage Reports in Google Analytics
Topic 6B: Generate Visitor Reports
Topic 6C: Generate Traffic Source Reports
Topic 6D: Generate Content Reports
Topic 6E: Generate Goals Reports
Topic 6F: Examine Ecommerce Reports
Topic 6G: Customize Reports
Appendix A: Intelligence Reports
Appendix B: In-Page Analytics Report

Refund & Cancellation Policy

  • No charge for substituting students at any time.
  • Students are eligible for a free retake within 12 months, contingent on class running and available seating
  • No refund or rescheduling permitted within 2 business days of start of class.

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Google Map
The Career Center
Murray Hill, Manhattan
185 Madison Ave Ste 1104
Btwn E 34th & 35th Streets
New York, New York 10016

All classes at this location
We are located in New York City on 34th street and Madison Avenue, a few blocks from Penn Station, Port Authority and Times Square.

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School: The Career Center

The Career Center has been advancing computer skills for individuals in the heart of New York City since 1988. With the latest technology, a bonded T5 Internet connection and digital projection systems, our clients have the tools to create the ultimate training experience.

Our quality instructors are...

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