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Digital Marketing For Business Growth

  • All levels
  • 18 and older
  • $150
  • 10 E 21st St, New York, NY

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  • $150
  • GA NYC Manhattan (3rd Floor) @ 10 E 21st St 3rd Fl, New York, NY 10010

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Class Description

Description

What you'll learn in this digital marketing course:

This workshop will help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimize your digital marketing strategy for maximum effectiveness and growth. You'll walk away with 2-3 ideas you can immediately put into action and also have an idea of what possibilities are available.

Get your bearings in the digital marketing landscape. This workshop will cover a wide range of digital marketing concepts including: email, pay-per-click, SEO, online forums, social media (Facebook, Twitter, Pinterest, etc), review sites and more. We'll also discuss offline approaches to marketing, including events, partnerships and references/referrals which can then add to your digital content creation.

Takeaways:
  • Identify and reach your audience
  • Use email marketing effectively
  • Analyze effectiveness of digital marketing tools
  • Connect with your audience through social channels
  • Search optimization, goals and analytics
  • How to improve marketing effort
  • Put together a complete and compelling marketing strategy
Prerequisites and Preparation:

Please bring a laptop. All needed software tools are accessible online.

Also, please come prepared with a recent or prospective business related blog post and newsletter or email.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Digital Marketing For Business Growth

    Reviewed by Keith on 8/19/2014
    Very helpful, lots of interaction, would definitely recommend to anyone interested.
  • Digital Marketing For Business Growth

    Reviewed by Katie Smith on 8/19/2014
    Unfortunately it kind of depended on who I was sitting next to. The first half of the class, my partner and I did not understand each others businesses and the brain storming was no helpful, for either of us I'm sure. The second half of the class, the girl and I hit it off and helped each other out a ton. That's not something you can help though! Other than that, great class.
  • Digital Marketing For Business Growth

    Reviewed by Jordan Kadry on 5/19/2014
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Review Summary by CourseHorse

Students who have taken the classes at Digital Marketing For Business Growth generally found it to be helpful and worth recommending. Some found it to be a good overview for those just starting out in digital marketing. The exercises in the class provided them with creative ideas, even if they didn't learn any new concepts. The level of interaction in the class was highly praised, with students finding it to be very helpful. Overall, the class was well-received and provided valuable insights and skills for students interested in digital marketing. Quotes: - "I did get some good creative ideas from the exercises even if I didn't learn any new concepts." - "Very helpful, lots of interaction, would definitely recommend to anyone interested."

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