Data-Driven Content Strategy

Content strategists work with marketing, editorial, user experience, and design teams on how to produce the best content for a brand (or independent publisher's) goals, and content strategy is a component of digital strategy that focuses on how, why, where, and when you should create and share content. During this class, you'll get an overview of how content strategy functions in the context of digital and marketing strategy while learning about the tools and methods needed for implementing a successful content strategy—as well as create a content strategy of your own.

Takeaways

• You will receive an overview of content strategy field, including the different types of content strategy, and how content strategy functions within digital strategy
• Group will discuss the current content strategy landscape, including independent and brand publishers and how the field is changing
• You will be provided with information about industry resources that allow publishers to target data-driven methods for content optimization
• In class, students will break out into small groups and develop a content strategy for a brand of their choosing. Presentations & feedback to follow.

Prereqs & Preparation:
Students should have a basic knowledge of the digital publishing landscape and some familiarity with how brands are using content to further awareness goals. Please bring a laptop to class.

Please bring a laptop to class.