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Students will learn essential copywriting terms and techniques. If you're already working as a writer or copywriter, you'll learn from a new perspective while you complete creative assignments to expand your portfolio.
In this 2-day seminar you will learn the difference between a feature, benefit, and value; understand how to write a creative brief and characterize your best customers; and discover 15 copywriting tips and 6 design tenets
Students will learn how to write compelling, crisp copy that stays on brand, weave in search optimization goals to connect with the target consumer, take messages from traditional to new media platforms while maintaining a uniform campaign, collaborate with art directors and account managers, create and alter messages to accommodate various digital media executions, a
Beyond the Manual: Writing for the Web, Mobile and Social Media - you will know how to create good content and how you can transition your skills to writing for the web.
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