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Students will learn essential copywriting terms and techniques. If you're already working as a writer or copywriter, you'll learn from a new perspective while you complete creative assignments to expand your portfolio. Craft sparkling ad copy through creative exercises and practical, hands-on learning. Once you master the basic concepts and structures...
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From information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.Through weekly assignments, you'll learn how to carry concepts past headlines, recreate real-life sensations online,...
In this class you will learn how to brainstorm pop-ups, bus stop environments and Experience Buses, Use the city or town aroun you in inventive new ways for outdoor advertising. Gather information about your site visitors from analytics data. Create branded games for groups of people. Create brand pranks for video + social media. Use existing businesses...
This seminar will cover the core areas of each marketing channel, from offers and propositions to copywriting and design—across digital, direct, and integrated marketing—all with detailed examples and step-by-step tactics. You’ll come away with a firm grasp of direct marketing’s best practices and the practical strategies needed to implement...
In this 2-day seminar you will learn the difference between a feature, benefit, and value; understand how to write a creative brief and characterize your best customers; and discover 15 copywriting tips and 6 design tenets According to marketing guru Phillip Kotler, we are now in the “Age of Collaboration” where we are battling for the hearts,...
Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute is for you. This seminar will cover the core areas of each marketing channel, from offers and propositions to copywriting and design—across digital,...
The session will cover an integrated approach to successful campaign development; social media, website development, PPC marketing, email, online PR, online copywriting, usability, analytics, and how to adjust for improvement in all of these areas. How would you describe your digital marketing efforts? Do you know which areas need improvement or even...
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