Name: Digital Marketing For Business Growth
Brand: General Assembly
Rating: 4.7 (3 reviews)

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$150
"A computer will not be provided."

Description

What you'll learn in this business training:

The success of every company lies in its customer base. This full day workshop will help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimize your digital marketing strategy for maximum effectiveness and growth. This workshop is aimed at beginner and intermediate marketers as well as small business owners looking to acquire new users while also engaging their current customer base. Rooted in exercises, you’ll walk away with plenty of hands-on experience in content creation for both email and social, campaign analysis using tools like Google Analytics, and optimization across various channels.

Takeaways:

Identify and reach your audience
Analyze a variety of digital marketing tools (websites, emails, social platforms) and effective uses.
Create a strategy by setting goals and reviewing analytics

Prereqs & Preparation

Bring something to write with (or a laptop) and have in mind either your business or one you’d like to work. This will be used as an in class case study for all exercises.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)

Digital Marketing For Business Growth

Reviewed by Melody R. on 6/23/2015

The instructor was truly helpful!
Digital Marketing For Business Growth

Reviewed by Jessica Glynn on 9/11/2014

It was more beginner than I'd wanted, but a good overview for someone just starting out. I did get some good creative ideas from the exercises even if I didn't learn any new concepts.
Digital Marketing For Business Growth

Reviewed by Lauren S. on 3/27/2015

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Review Summary by CourseHorse

According to student reviews, the classes at Digital Marketing For Business Growth were found to be helpful and informative. Students appreciated the instructor's assistance and found the class to be a good overview for beginners. While some students did not learn any new concepts, they were able to gain creative ideas through the exercises. The classes were interactive and received recommendations from students who were interested in digital marketing. Direct quotes from the reviews: 1. "It was...a good overview for someone just starting out. I did get some good creative ideas from the exercises even if I didn't learn any new concepts." 2. "Very helpful, lots of interaction, would definitely recommend to anyone interested."

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