Strategic Thinking for New Business

New business is the lifeblood of any agency and sometimes even the most carefully crafted pitches don’t win. More often than not the issue is strategic rather than creative. In this interactive, hands on workshop you will learn how to develop winning strategies for new business, including how to approach the problem, how to develop strategies that are compelling to clients and how to make sure your strategy is the best fit for your agency.

Key Take Aways:

• Most common new business mistakes
• Constructing a belief system and why it’s important
• Truth Circles™ exercise for strategic development
• Structuring your pitch story for maximum impact
• Learning styles and how they affect the pitching
• Why and how to include a touch of theater
• Pitch strategy vs. advertising strategy