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Students will learn how to effectively research opportunities, build an online portfolio, website or blog, and submit work online.
Students receive a fundamental understanding of the legal underpinnings of the arts.
Students learn to cultivate greater direction and clarity in their image-making process.
Students learn to increase their knowledge, skills, and confidence when preparing themselves and their photography for promotion to various venues-juried calls, portfolio reviews, meetings-and to create individualized action plans that remain focused and effective in today's competitive fine-art marketplace.
Discussions and class presentations provide students with a blueprint for starting and completing a project based on a question each wants to explore. Guest photographers and art directors offer practical advice on funding, audience engagement, ethical and legal considerations, and where to find inspiration.
Tour businesses that feature breathtaking fabrication at wholesale prices and learn the how-to’s of using jobbers correctly.
Students learn an in-depth presentation on the fine-art market today-nonprofit spaces, the for-profit world, and how to deal with galleries, art fairs, and auctions.
This workshop’s purpose it to teach you how and where to look for good shows and what opportunities you are missing, and how to take advantage of them.
You have an idea, everyone loves it...now what? Whether you have a concept or actual samples, taking the time to hone your product before it goes to market is crucial for sales and saving you money. This class is hands on, with a teacher providing a third party assessment of your product, asking the questions we neglect to ask in out excitement to launch, and feedback
Manufacturing/Production: Am I making 10 of these or 1000? Is it overseas or down the street? Manufacturing can be a daunting process and one of the most expensive. It is the first step you will take in determining the price of your goods. We will discuss the options of both overseas and local production, streamlining production in order to cut costs, outsourcing a sm
A fine line between what sells and what doesnt, pricing is as much about perception as it is about dollars. Some pricing is all about a formula, but most pricing is based on bringing an entire brand concept together to warrant an asking price. We dedicate an entire class to pricing because it encompasses much of what is discussed in the entire series, including how to
What makes a product stand out on the shelves of a retailer? How do you get your product to take up the coveted real estate of trendy boutiques? Why does one candle sell out for $40, and the one next to it sit still for $20? The answer is often in the packaging. Bring your sketches, packages, ideas to this class as we discuss doing it yourself, hiring a designer, sour
Taking a class with friends or coworkers? Explore private event options
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Learn how to sell your products, develop a linesheet, determine minimums, order forms, terms, lead times, and shipping for both wholesale and retail markets. This class is extra beneficial when taken with Pricing. Karen Young is founder and designer of Hammocks & High Tea, an eco friendly home decor brand that fuses traditional Caribbean style with a modern aesthetic.
Use this class to build your skills in one of the most difficult aspects of life as a creative professional: the professional part. By approaching marketing from four angles – business planning, creating a niche, portfolio development, and presenting yourself – you will learn how to market and present your work more effectively and with more confidence.
PR gets a rep as one of the most difficult aspects of running a small business. Doing it yourself takes a lot of time and know-how, but is certainly feasible. Having a PR firm dedicated to building your brand visibility can increase your sales and skyrocket your brand awareness. So which route should you take, how much does it cost, and what do you need to know if you
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